The Row-by-Row Experience


What is it?

It’s like a shop hop, but it’s not… no fees, no cards to stamp, and all summer to play! Simply visit any of the participating shops and receive a free pattern for a row in a quilt. Combine your rows in any way to create a unique quilt that represents the fun you had traveling throughout the summer. Travel with friends and have fun collecting rows!

Shops across the UK and Europe, the US and Canada are participating. Look at the List here.

You have from June 21 through September 6, 2016 to collect the free patterns. You have until October 31, 2016 to submit a quilt for a prize.

You will be able to buy kits for the rows you love from the participating shops.

Create a quilt using at least 8 different 2016 rows from 8 different 2016 participating Row-by-Row shops.

Each row pattern follows the theme of Home. Each row is 36-1/2 inches wide (unfinished) and no taller than 9-1/2 inches (unfinished).


How can I participate in Row by Row Experience?

It’s easy! Simply visit any participating quilt shop during the summer and ask for their free pattern for a row in a quilt. The 2016 theme is Row by Row Home Sweet Home, and each shop is working with the home theme in their row. Each participating shop will give you the pattern at no cost, limit one per person, walk-in customers only.


The Lady Sew and Sew Row-by Row Design

Lady Sew and Sew’s Row-by-Row, designed by Judy, was inspired by what our Home, Henley on Thames, is so famous for; the Henley Royal Regatta. The rowing season finishes each year with the finals being competed in a Regatta attended by members of the Royal Family. The Henley Royal Regatta attracts visitors and competitors from all over the world. It is a truly magical event.


The Henley Regatta, our home town. The race is close. Two boats are being followed by the umpire’s boat. The water is sparkling; lace or organza could be overlaid to give extra embellishment. The man is dressed in a traditional straw boater and blazer. The woman is wearing an expensive frock. There is green grass and trees in the distance.


The row is pieced in a deliberately haphazard and random way. This could hide a multitude of sewing sins and will make every row unique to the maker. The people are appliqued and optional rowers embroidered on to the panel.


The pattern for our Regatta Row-by-Row is available for visitors to Lady Sew and Sew, Henley on Thames.


Patterns and kits are available to purchase online now. Each kit is £16.99 plus p&p.







How can I get the row patterns from quilt shops that are far away from me?

You can’t. Participating shops are only allowed to offer the pattern to customers who walk in the door. We are not allowed to email or mail our row pattern. These are the Row-by-Row rules.


Prizes and collectibles!

Create a quilt using at least 8 different 2016 rows from 8 different 2016 participating Row-by-Row shops. Stack your rows, arrange around a center medallion, make them horizontal, vertical, upside down, on the front, on the back, whatever. You are the designer. Be creative and have fun, but be sure to use 8 different 2016 rows from 8 different 2016 shops.

Be the first to bring it into a participating shop to win a stack of 25 fat quarters (6-1/4 yards of fabric!). Use that shop’s row in your quilt and win a bonus prize!

One prize per quilter. You can make several quilts and show them off in several shops, but you may only claim one prize. Your quilt will be photographed for Facebook and everyone will see it, so play fair!

The quilt is only “complete” when it is quilted, bound, labeled.


Lady Sew and Sew Opening Hours

Our Warehouse is open to the public on weekdays 10am until 4pm daily.